Denso 143-2070 Air Filter on 2040-parts.com

Peugeot 90X breaks cover

Once a well kept secret in Peugeots Sport factory in Vélizy, near Paris, Peugeots new 2011, codenamed 90X, has been out and about for its first test at the Monza track. While the 90X complies with the new ACO's 2011 regulations, it still requires some considerable amount of work to be done to be ready for 2011. A curvier windscreen and slight change to the nose but the biggest changes are the new fin leading from the cockpit to the rear spoiler, aimed to offer more down force and avoid flipping in the case of a high speed crash.

New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.

Obama calls for shared sacrifice in auto bailout

President-elect Barack Obama says he wants to keep tough conditions on automakers that get federal loans. The companies must develop sustainable business models because it would be unacceptable "to keep them on their lifeline through taxpayer dollars in perpetuity," Obama told The Washington Post. Obama said industry restructuring will require "everybody, from labor to management to creditors to shareholders, giving something up." His comments contradict suggestions that the new administration will relax federal loan agreements reached last month with General Motors and Chrysler LLC, possibly with softer demands on the UAW.