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BMW announces DesignWorksUSA studio and ConnectedDrive lab in Shanghai

BMW has opened both a DesignWorks studio and a ConnectedDrive lab in Shanghai, China, as a means of gathering information and insight into the Chinese market as the company looks to increase its presence in Asia. Adrian van Hooydonk, Director BMW Group Design, said, "Creating this foothold for both BMW Group Design and DesignworksUSA in Shanghai is of great importance from both strategic and creative standpoints." President of BMW Group DesignWorksUSA Laurenz Schaffer said, "Our new studio in Shanghai places DesignworksUSA at the epicenter of the most rapidly growing and influential consumer market in the world and provides an indispensable resource for shaping our global perspectives for clients." The new studio will perform functions including product, transportation, automotive, environmental and interaction design; color, material and finish design; design communication, research and strategy as well as sustainability consulting. Designers from DesignworksUSA studio in Los Angeles, Munich and Singapore will supplement a local design team.

Citroen DS 5LS R revealed as high-performance DS5 for China. Debuts at Beijing.

The Citroen DS 5LS R (pictured) heading for a Beijing debut The Citroen DS 5LS was revealed at the end of last year as Citroen’s biggest DS model to date, but as it’s aimed at China there’s little chance we’ll see it in the UK or Europe, where there’s no real market for a stretched DS5. And the same goes for the ‘Racing’ version revealed this morning – the Citroen DS 5LS R – which is heading for a debut at the Beijing Motor Show later this month. Under the bonnet of the DS 5LS R sits the 1.6 litre petrol turbo found in the Peugeot RCZ, where it gets 270bhp, but Citreon have managed to boost that to 300bhp – which should make putting the power down quite interesting.

BMW i8 fetching 50% premiums in UK market

The BMW i8 (pictured) is commanding a 50% premium The simple rules of a capitalist market is that supply and demand dictate price. Which is why BMW’s i8 hybrid supercar is fetching premiums of up to 50 per cent. With the entire i8 supply sold out for the next year, those with deep enough pockets – and a compelling desire for an i8 – are turning to i8 owners who have already taken delivery and making them offer they can’t refuse.