Denso 471-9005 New Compressor And Clutch on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Hyundai i40 Estate revealed

The Hyundai i40 Estate - debuts at Geneva 2011. On sale May 2011 With companies like Ford moving towards a one-world car lineup, Hyundai’s direction with the new Hyundai Sonata/i45/i40 has been more than a little confusing. For Hyundai has decided that the Hyundai Sonata and the Hyundai i45 already revealed and launched around the world aren’t dynamic enough for the UK and Europe.

Suzuki aims high

By Ben Oliver Motor Shows 25 October 2007 02:24 Looks kinda lairy for a Suzuki… Yes, but it could be your next company car. Suzuki is on a mission to break into the car makers’ top ten, raising production from 2.4 to 3 million, and it needs a decent Mondeo-sized saloon, hatch and estate to help do it. The Kizashi launched at Frankfurt will be the saloon and hatch in 2009; this car - the imaginatively monickered Kizashi 2 - will be the estate a year later.