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New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

Jaguar XFR with supercharged V8 at the Detroit auto show

Jaguar is expanding the XF range for the 2010 model year with the addition of the high-performance XFR which has been unveiled at the Detroit Auto Show Lurking under the hood is a supercharged version of Jaguar's new 5.0-liter direct-injection V8. For the XFR, this engine is rated at 510 hp and 461 pounds-feet of torque. That power is routed through a six-speed automatic transmission.

CDN announces finalists for Car Design Awards China 2010

阅读本文中文版本请点击这里 CDN is pleased to reveal the finalists for its inaugural Car Design Awards which will be presented at a prestigious ceremony on 21 April in Beijing prior to Auto China. The competition aims to inspire and develop the creative talent of China's students and assist them on the road to becoming professional automotive designers. Thank you to all the student designers who participated this year, and congratulations to the following finalists (listed in alphabetical order) from 18 different design schools in China: Liang Chen, Jilin University; Ke Guo, China Central Academy of Fine Arts; Bingyang Hu, Guangzhou Academy Of Fine Arts; Hongliang Huang / Kan Dai, Huazhong University of Science and Technology; Pengxiang Jia, Zhejiang University; Jun Jin / Jun Wang, Jilin University; Pan Jin, Tongji University; Zhao Jin / Shuchi Shi, Tsinghua University; Chuande Lu, Changchun Institute of Technology; Geng Li, Guangzhou Academy of Fine Arts; Na Li / Wenyu Cai, Hubei Institute of Fine Arts; Tianshu Li, Beijing University of Aeronautics and Astronautics; Hanwu Lin / Xiaolei Zhang, Jiangnan University; Yunlong Liu / Peng Jia, Jiangnan University; Dongzi Pan, Wuhan University of Technology; Kaiji Pu / Yuzhou Ling, Southeast University; Xiao Tan, Chongqing University of Technology; Cong Tian, Huazhong University of Science and Technology; Hui Wang, Fuzhou University; Yanchao Wang / Zhizhen Zhang, Shandong University of Art & Design; Zheming Xu, Tsinghua University; Xinglei Yao, Tianjin Polytechnic University; Ang Ye, Hubei University of Automotive Technology; Lei Zhang / Guangzhe Li / Zhuofei Fu, Jilin University; Baixin Zhao / Yilong Sun / Jingxian Chen, Jingdezhen Ceramic Institute; and, Hui Zhou / Tening Hang / Cihong Fang, Huazhong University of Science and Technology.