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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Acura finds sales, still seeks luxury identity

As Lexus, Mercedes-Benz and BMW battle for luxury brand sales leadership this year, Acura has been flying below the radar -- as usual. Honda's upscale division has had a solid year. Sales are up 24 percent over 2009, outpacing the gains made by luxury's big 3.

Drayson breaks electric land speed record - Video

The Drayson Racing Technologies Lola B12/69 EV electric race car hit a top speed of 204.2 mph at a racetrack at RAF Elvington in Yorkshire, England, smashing the previous record of 175 mph set by Battery Box General Electric in 1974. Fittingly, Lord Paul Drayson was behind the wheel. In order to qualify for the attempt at the electric land speed record, the vehicle had to weigh less than 2,204 pounds (1,000 kg) without the driver.