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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Hackmobile Transit Connect wins Ford and MAKE magazine grand prize

Automakers have customization contests all the time, but that doesn’t always mean they’ll produce what the enthusiasts create. Splitting from tradition, Ford said it will build the Hackmobile Transit Connect Wagon that won its Ultimate Maker Vehicle Challenge. The Hackmobile was designed by Jon Atkinson, Becca Steffen, Riley Harrison and Michael Freiert, members of Twin Cities Maker.

Lee Noble returns with Fenix Automotive

Lee Noble is returning to car making, with a new car due in 2010. Noble M12 pictured We’ll resist telling you that Lee Noble is returning ‘Fenix’ like to the realm of specialist car makers. But he is, with a new company – Fenix Automotive Ltd.