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New Developments at Bertone

Stile Bertone - located in Susa Valley west of Turin, Italy - has seen a series of internal and external changes in the last two years. But even in this global economic crisis the famed design studio is steadfast and committed, remaining vibrant and alive. The most recent development, which occurred on July 28, has seen Lilli Bertone, Nuccio Bertone's widow and President of Bertone, create Bertone Cento as the holding company for both Stile Bertone (design) and Bertonecento R&D (engineering).

New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

Vauxhall Monza Concept revealed ahead of Frankfurt 2013

Go on, admit it. You didn't expect to be getting excited about a Vauxhall concept car at next month's 2013 Frankfurt Motor Show, did you? But when you chuck in the names 'Opel' and 'Monza', just about every petrolhead in the land should start to get a little excited.