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New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.

McLaren’s Jenson Button & Lewis Hamilton get animated

McLaren has teamed up with Framestore to produce a series of animated – and amusing – cartoons showing on Sky F1. Somehow, despite having the British Grand Prix in one window and the Andy Murray match at Wimbledon in another on Sunday, we managed to miss this cartoon featuring McLaren, Lewis Hamilton and Jenson Button on Sky F1. It seems Sky F1 will be featuring a new cartoon from McLaren at every Grand Prix for the rest of the season, and if they are up to this standard they’ll be well worth looking forward to.

New Porsche 911 Speedster reportedly in the works

When European-car importer Max Hoffman suggested to Porsche that the American audience might like a cheaper, open-top version of the company's 356, Stuttgart responded with the Speedster. And while every Porsche partisan is a special snowflake -- some love road-going racers like the 904, others can't imagine life without a roof-rack-equipped 912, others go gaga for anything with a legit, lift-off Targa top, and some folks just really, really, really love 924s -- the Speedster's the light, lovable kid brother for which any fan of the marque has a measure of affection. Porsche knows it, and as such, they've introduced limited Speedster models of every 911 series since the 3.2 Carrera -- except for the oft-maligned 996 (which is still loved by its proponents, IMS-bearing issues aside).