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Jaguar signs up Lana Del Rey to make the F-Type cool

Jaguar has revealed it has signed up singer songwriter Lana Del Rey to help promote the new F-Type sports car. Land Rover chose to use Mrs Beckham to promote the Range Rover Evoque, and went as far as allowing her input in a limited edition Evoque Beckham, a move that probably generated more column inches of PR for Land Rover than any amount of money could buy. So Jaguar are going a similar way with the F-Type, but instead of signing a Spice Girl they’ve had the sense to look at what is new and cool, and they’ve very sensibly decided the face of the F-Type is going to be singer songwriter Lana Del Rey.

Chrysler 300C – 2010 UK models

The Chrysler 300C - revised model linup for 2010 in the UK If things move on as we expect, we could see a new Chrysler 300C before long. But in the meantime Chrysler have had a fiddle with the 300C for the UK market in 2010. Choices from 1st January 2010 are a trio of diesel powered models – 300C SE, SR and SRT – and the slightly bonkers SRT-8.

New Land Rover Discovery Sport final development testing

The new Land Rover Discovery Sport testing ahead of launch With the new Land Rover Discovery Sport expected to debut at the Paris Motor Show in October – and be on sale in early 2015 – Land Rover are busy testing it through its final development stage. That’s meant some pretty rigorous shakedowns going on, with a total of 181 prototype Discovery Sports covering 750,000 miles and completing 11,000 test at locations around the world, from extremes of hot and cold to all points in between. But instead of just giving us the test numbers, some new photos (above) and new video (below) of the new Disco Sport, Land Rover are taking the opportunity to big up their partnership with Virgin Galactic and the similarities in the two company’s aims and objectives with their projects.