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Whos Where: Peter Schreyer to head Kia Design

In what's regarded as a major boost for Korean car maker Kia, it has been confirmed that Peter Schreyer will be moving from Volkswagen AG to lead Kia's global design operation. Schreyer will oversee the design activities of the company's regional design centers in Frankfurt, Los Angeles and Tokyo as well as the Namyang Design Center in Korea. While Schreyer's move to Kia comes across as a big surprise for many within automotive design circles, his departure from Volkswagen doesn't.

Worst car advert clichés named

CAR BUYERS are being turned off by clichéd adverts and the phrase ‘one careful lady owner’ has been named top of the flops in a recent survey. Second in the list of least liked phrases is ‘baby forces sale’, while third goes to ‘genuine reason for sale’. Other key phrases used by car sellers that can actually turn away possible buyers include ‘first to see will buy’, ‘mint condition’ and ‘priced to sell’.

Mazda MX-5 Miata

For only the fourth time since the first was introduced 25 years ago - when it reignited the small sports car market - there's a new Mazda MX-5 Miata. Mazda's aim this time was to strip away much of the bulk that had accumulated over the years, recapturing the essence of a compact, light and affordable roadster. The subtext is that the MX-5 Miata has become a car more often bought by women in their 60s, rather than the young males it was originally intended for.