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Imre Molnar, provost of the College of Creative Studies (CCS), passed away during the holiday season. Molnar was riding his bicycle in California when he suffered a fatal heart attack on the afternoon of 28 December. CCS's President, Rick Rogers, said: "It is shocking to have Imre taken from us so suddenly.Fri, 26 Apr 2013
It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.Sun, 22 Apr 2012
I must go down to the sea again, to the lonely sea and the sky, and all I ask is a patch of dirt, three wheels, a sail and a foot-operated tiller to steer her by . . .