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New Mercedes A Class advert with no mention of Mercedes – or A Class

Mercedes-Benz are launching an advert campaign for the new Mercedes A Class that features just an image and the hashtag – #NewGeneration. Traditional advertising dictates that you need to get your brand front and centre and end with strapline that states what’s on offer. But Mercedes are going a different route with the New A Class.

Seat Ibiza SportCoupe sneak preview

By Phil McNamara Motor Industry 06 June 2008 14:56 Seat will launch its sexy Ibiza SportCoupe at the July 2008 London motor show, but CAR was granted a sneak preview yesterday. Unlike many three-door variants, the SportCoupe is no 5-minus-2-door, jokes Luc Donckerwolke. Seat’s head of design was the driving force behind the differentiated models.

Renault Twin’Run takes on Renault 5 Turbo & Clio V6 (video)

Renault Twin’Run takes on the Renault 5 Turbo and Clio V6 It’s only a couple of days since the Renault Twin’Run Concept sprang in to life, complete with V6 Turbo powering the back wheels and looking for all the world like a spiritual successor to mad Renault’s from times gone by – like the R5 Turbo and Clio V6. And it seems that’s a point Renault want to make very clear as they appear to be about to launch a short ‘Adventure’ film starring the Twin’Run, R5 and Clio out playing, just so we all know what the Twin’Run’s heritage is. But this is Renault – and they’re French, you know – so instead of recruiting a trio of boy racers to pilot the three hot hatches they’ve enlisted the skills of a trio of beautiful women.