Dorman 800-072 Fuel Line on 2040-parts.com

Audi takes a dig at BMW, Lexus & Mercedes in new video commercials

Audi takes a dig at BMW, Lexus & Mercedes in new video commercials We’ve had a little spat between Jaguar and Mercedes recently over Mercedes’ Chicken Magic Body Control, with Jaguar’s Big Cat eating Mercedes MBC Chicken and now, ahead of what seems a likely airing in the Super Bowl advert slots, Audi is taking a pop at everyone. Audi are bigging-up the Audi A3 saloon ahead of its arrival in the USA with a quartet of commercials demonstrating the regret buyers have if they’ve already opted for a Mercedes, BMW or Lexus. We get a video on ‘Luxury Car Abstinence’, one of ‘Shame’, one on Buyer’s Remorse’ and one on ‘Lessons’ with the theme being that you should save yourself for the best – the Audi A3 Saloon – and not bother with the also-rans.

One Lap of the Web: Wax that woody; Bentley gets high-tech

-- Bentley comes striding into the 21st century with a Mulsanne souped up with no fewer than two keyboard-equipped iPads in the backseat, hidden behind veneered wood inlays. In a short film titled "Intelligent Details" -- one must assume Bentley marketers had to resist the urge to call it "Intelligent Design" -- Luc Donckerwolke, director of design, and Sang Yup Lee, head of exterior design, go for a ride in black-and-white Manhattan. Naturally, they are not driving.

Gordon Murray T25

Gordon Murray Design has unveiled the T25 prototype, a car that the company's founder, Gordon Murray, has long talked about as the vehicle that will revolutionize the automotive industry. At just 2400mm long, 1300mm wide and 1600mm high, the T25 occupies a greatly reduced footprint in comparison to a Smart ForTwo or Toyota iQ. The T25 seats three, with a central driver flanked by two rearward passengers, in a formation reminiscent of Murray's most famous work to date – the McLaren F1.