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Kia styling chief Schreyer is fluent in Koreapean

The way Peter Schreyer sees it, there is one key difference between European and Korean automakers: Europeans design from the heart, Koreans from the head. "In a European company, everybody is a car driver, a car enthusiast," says the Germany-born design chief of Kia Motors Corp. "Everybody from the CEO to the little designer to people on the production line, they want to build cars they want to drive themselves." Koreans can be more market-oriented: "They look at the big picture, which markets to explore or conquer.

General Motors fires back at Volkswagen

General Motors issued a terse response this week to published comments by Volkswagen CEO Martin Winterkorn, who suggested to the German press that Opel could be sold to a Chinese competitor. Detroit-based GM called Winterkorn's comments “regrettable” and accused him of “fanning speculation.” Opel was nearly sold to Magna and Russian investors in the wake of GM's 2009 bankruptcy. But then-CEO Ed Whitacre and the corporate board reversed that decision, igniting controversy from German political and labor leaders who have long chafed under American oversight.

Car Design News Contest

As one judge, Geert Jan Schellekens, Principal Automotive and Industrial Designer at SABIC Innovative Plastics, said; "From several hundred entries to 20 finalists in a day's time - what could have turned out to be a cumbersome process, if not a bureaucratic nightmare, actually became an intensive yet fun session with many intriguing and interesting interpretations of the contest brief - fuelling some lively discussions!" Another strong impression from judges was also of the variety of design entry and the effort that had been put into them, as Dale Harrow said: "I'm very impressed with the standard, and particularly with the diversity of entries to the contest". Derek Buckmaster,Global Market Director, Body Panels & Glazing for SABIC Innovative Plastics, said: "I was surprised by the depth of thought which the entrants had put into their designs to meet the diverse needs of the three 'milenniumites' described in the design brief. The designs displayed numerous approaches to meeting the environmentally-friendly and light-weight goals." All designs were considered relative to the Assessment Criteria a critically important part of the contest, created to ensure as much fairness in the process as possible and detailed in the Contest part of Car Design News.