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Ferrari F12 Berlinetta design story uncovered [w/video]

Ferrari has revealed the secrets behind the design and development of its new F12 Berlinetta in a short video. The renowned Italian supercar manufacturer released the video, which focuses purely on the design process behind the F12 Berlinetta, the successor to the 599 GTO. The video, released as one part of a series, charts the development of the Berlinetta, the fastest that Ferrari has ever created, from the original sketches through the digital and clay modeling phases to finally deliver the finished product. The Ferrari F12 Berlinetta, one of the most hotly-anticipated cars of 2012, was officially unveiled at last week's Geneva motor show to crowds of fellow designers and members of the press as it appeared on both Ferrari and Pininfarina stands.

AW Design Forum: Icon Aircraft banks on design and performance

Icon Aircraft is hard evidence that design can be a difference maker. The startup company plans to launch the Icon A5 amphibious aircraft by late 2011, and its eye-catching design and versatility--it can bank on water and fly--has created a stir among enthusiasts of all stripes. Its philosophy is simple: "Is it badass?

Who's Where: GM's new Asian and European design studio appointments

New additions have been made to the design management teams at General Motors, both in Asia and in Europe. Effective today (August 1), Friedhelm Engler begins his new role as Director of Design for the Pan Asian Technical Automotive Center (PATAC), based in Shanghai, China.  He is responsible for all design related activities in the joint venture between General Motors and the Shanghai Automotive Industry Corp. Group (SAIC).