Dorman C92589 Brake Cable-cable - Parking Brake on 2040-parts.com
Chino, California, US
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Nissan offers glimpse of 2013 Altima [w/video]
Sat, 17 Mar 2012Nissan has offered a new video in a series of previews of the 2013 Altima that will be heading to the New York Auto Show next month. The video shows the rear of the new D-segment Altima, and indicates the 2013 model will be more expressive in design than the outgoing model. This is not the first preview of the new Altima we've seen.
Opel Mokka
Mon, 16 Jan 2012Opel/Vauxhall has announced a new compact SUV, the Mokka, which sits between the Nissans Juke and Qashqai in terms of size, measuring 4280mm in length. The Mokka's exterior design continues the form language of the current GM Europe range with its drawn-back lamps, tapered DLO and sculptural rocker surfacing. Unpainted lower body protection, metallic-look guards, roof bars and a high ride height iincrease its 'rugged' image.
Hyundai Suicide ‘Advert’ causes a rumpus
Fri, 26 Apr 2013It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.