Dorman Choke Cable 55200 on 2040-parts.com

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Peugeot 207CC

Following the 207 Epure concept shown at the Paris Motor Show, Peugeot has revealed the production version, the 207CC - though without the concept's fuel-cell powertrain. Succeeding the popular 206CC launched in 2001, the 207CC obviously doesn't differ much from the show car, which was the first model touched by Co-Director Peugeot Design Jerome Gallix.   Replacing the fuel cell is a range of IC engines; two gas and one diesel.

Peugeot 208 GTi – the video

Peugeot keep interest in the 208 GTi with a promo video With the Peugeot 208 GTi due to debut at Geneva next week as a concept, Peugeot release the first promo video. There are high hopes for the new Peugeot 208 GTi, with Peugeot desperately hoping a performance halo for the 208 range will evoke memories of the terrific 205 GTi and filter down in to much bigger sales for more prosaic 208s. So to keep interest in the public debut of the 208 GTi next week, Peugeot has been busy cobbling together a promo video to show the new GTi blatting around – in and out of focus – so we don’t have chance to forget the 208 GTI is on its way.