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Saab go back for another Chinese
Mon, 16 May 2011Saab are saved (?) by Pang Da Auto There can’t be many companies in China who haven’t had Victor Muller banging on their door armed with a chunk of Saab stock in exchange for a hat full of Chinese currency. A couple of weeks ago we had the news that Saab had signed a deal with Chinese car Maker Hawtai for €120 million in exchange for a big chunk of Saab stock and lots of ‘joint’ venture. But that fell apart last week even before Victor Muller could get to consummate the marriage.
Hyundai Veloster Turbo gets cheaper
Wed, 19 Sep 2012Hyundai are set to launch an additional model of the Velsoter Turbo to sit below the Turbo SE for around £2 less. With the regular Hyundai Veloster starting at £18k and the Velsoter Turbo at £22k, Hyundai has worked out there’s a middle ground price point – can you guess what it is? So to fill that gap (yes, it’s a £20k entry point) Hyundai are to launch the bog-standard Veloster Turbo (without the SE badge) which will lose some of the equipment but, as far as we can see, keep the butch cosmetic bits on the exterior.
MINI’s Olympic Marketing Masterstroke
Wed, 08 Aug 2012BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.