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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

2011 Jeep Grand Cherokee to start at less than $33,000 for four-wheeler

Perhaps the most important vehicle to be launched by Chrysler this year, the 2011 Jeep Grand Cherokee, will start at a price that's a shade less than $33,000 for a four-wheel-drive model. The base model with two-wheel drive is $30,995. This Jeep, shown in concept form for more than a year, is critical to refreshing the Detroit automaker's aging lineup and generating some much-needed product mojo.

Nissan Note (2013) first pictures

This is the new Nissan Note, due to arrive in the UK in 2013. Nissan chiefs are quick to point out that the car shown here is the Japanese market version, and that the car offered to European buyers next year will have design tweaks inside and out, and a different dynamic set-up. What do we know about the 2013 Nissan Note?