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Audi A3 saloon gets the Ricky Gervais treatment for USA (video)

Ricky Gervais (pictured) fronts a new advertising campaign for the Audi A3 in the USA Audi of America has launched an advertising campaign for the new Audi A3 saloon featuring Ricky Gervais and a soundtrack of Queen’s ‘We are the Champions. Which doesn’t seem the most logical fit. But it seems the theme of the new Campaign for the A3 is ‘Uncompromised’, and Ricky Gervais – especially with his hosting antics at the Globes – is considered a man who sticks to what he believes, without compromise.

Is the car industry heading toward the past?

Is the future of cars decidedly old school? An NPR blogger certainly thinks so. NPR Business Desk reporter Sonari Glinton recently likened the 2014 Detroit auto show to an era 40 years ago, reflecting the possibility that the renewed zeitgeist of an entire convention indicates a "retro" kind of thinking.

BMW DesignworksUSA to revamp Singapore Airlines

BMW DesignworksUSA has been set the task of developing Singapore Airlines' new First Class seats and cabin interior. Given the fast-paced improvement in the quality of premium Asian air travel – Emirates and Cathay Pacific are two examples – Singapore Airlines has decided to revamp its First Class area while upgrading its in-flight entertainment system. The chief redesign will be limited to its First and Business Class sections as those are the main sources of revenue but economy passengers will see upgraded headrests and seating.