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Nissan to alter design philosophy to attract females and younger buyers

Nissan will transform its design philosophy in an attempt to reengage with its female and younger buyers, the carmaker's director of Global Upstream Planning Rachel Nguyen has revealed. Speaking at the Nissan 360 event in the US, she announced Nissan is planning new gender-specific concepts to explore what women expect from their vehicles. "When we study the ideal vehicle partner qualities that women customers want, we hear that they want vehicles with effective technologies, especially intuitive navigation systems," she said.

BMW releases videos 'outlining' 3 Series history

The BMW 3 Series has been a mainstay within the range for nearly 40 years, embodying the values and design direction of the German brand to become the perennial bestseller in markets worldwide. Over the course of the last four decades, the company has launched an all-new model fitted with advancements in not only mechanical componentry, but also design and safety, to coincide with the needs and desires of customers at the time. The compact executive class car, available in no less than five different body styles at one point, is still considered the benchmark in many design studios, not to mention those thriving to replicate its dynamic driving attributes.

BMW to develop small hybrid with Peugeot Citroen

BMW are developing a small hybrid with Hybrids may be just a passing fad, but that’s not stopping car makers piling in to them in droves to battle CO2 and emissions targets. For BMW, their hybrid foray has so far been limited to the top end of their range, but that is set to change. We already know that BMW are developing a small, front wheel drive range which will sit underneath the current 1-Series, and it’s for these cars – and possibly for MINI too – that BMW has embarked on a partnership agreement with PSA (Peugeot Citroen) to jointly develop a small hybrid.