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GM returns to Super Bowl, new ads upcoming for Camaro, Caddy
Sat, 07 Aug 2010If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.
Chevrolet Camaro debuts at the 2013 Frankfurt Motor Show
Wed, 11 Sep 2013The Chevrolet Camaro is a bargain-priced coupe and convertible that has made minimal impact in Europe since the introduction of this fifth generation model back in 2010. The firm is hoping a new boss and thus a newfound focus for Chevrolet Europe will help it capitalise on the launch of a facelifted Camaro, which receives its European debut at the 2013 Frankfurt Motor Show.
Porsche Panamera revealed at Shanghai Motor Show
Sun, 19 Apr 2009Porsche has finally officially revealed the Porsche Panamera at the Shanghai Motor Show As we’ve said before, the Panamera is not the most stunning looking of cars, and is left in the wake of the Aston Martin Rapide in the style department. But it would seem to us that Porsche is going to have another Cayenne-like success on its hands with the Panamera. As with the Cayenne, its looks are criticised, but it does everything else so remarkably well, and has the kudos of the Porsche badge, and it’s hard to see how it will fail.