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The Super Bowl's most refreshingly honest car ad

In 2000's High Fidelity, hapless record-store owner Rob Gordon -- played memorably by John Cusack -- opines, “What really matters is what you like, not what you are like." In the year 2000, I was 24 years old and was working on a punk rock magazine, an environment not dissimilar from Gordon's Championship Vinyl. The line made a lot of sense to me; it was a quiet, back-of-the-head maxim that informed much of what my friends and I did and how we saw people. It's a shallow way of looking at things, but for those of us who came of age amid the us-vs.-them liberal identity politics of the '90s, awash as we were in Public Enemy's political consciousness, the post-AIDS gay-rights push and the loud-fast feminism of the riot grrrl movement, there was a good chance that if somebody liked the things you liked, they thought like you and they were good.

Dave McLellan to be a featured guest at the Corvette Funfest

Dave McLellan, who presided as chief engineer for the fourth-generation Chevrolet Corvette, will be a featured guest at parts-seller Mid America Motorworks' annual Corvette Funfest in September. The Funfest brings together 14,000 Corvettes and 45,000 Corvette enthusiasts over a three-day weekend at Mid America's campus in Effingham, Ill. The event includes seminars, entertainment and--of course--plenty of Corvettes.

Volvo's eco-friendly DRIVe (2008): first photos and video

By Nick Eaton First Official Pictures 10 September 2008 10:00 DRIVe is Volvo’s new eco-friendly, fuel-efficient technology that will be unveiled at the Paris motor show in October 2008, and we'll see it first on the C30, S40 and V50 1.6-litre diesel models. All of these cars achieve CO2 figures below 120g/km, which places them in the UK's VED tax band B and, according to Volvo, makes them the most efficient cars in their respective classes. UK sales start in January 2009.