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Lamborghini Aventador LP700-4: The Commercial

Lamborghini Aventador LP700-4 takes on the landscape There was a time in the dim and distant past (well, the 1980s) when advertising cars was easy – you just made them look as dramatic as possible and hoped viewers would think that buying the car being advertised would imbue them with endless cool. But then the world was made to feel guilt by a new religion which was even better than the Catholic Church at making its followers feel bad for anything in life that feels good – the ‘Global Warming’ believers. These descendants of the ‘Hole in the Ozone Layer’ brigade and the ‘New Ice Age’ predictors’ have managed to frighten a big chunk of the West’s population in to believing they are somehow to blame for our climate change, and in doing so have terrified car makers in to making anything other than fluffy-bunny adverts.

Tokyo motor shows: past, present and future

By Tim Pollard Motor Shows 20 August 2009 09:30 As bets in this topsy-turvy, unpredictable industry go, it’s a banker: of all the motor shows on the global calendar, the Tokyo exhibit is always the barmiest. Although the Chinese shows are rising in importance – and amusement value –  there’s something peculiarly bonkers about the biannual Japanese bash held in downtown Tokyo. So strange is the exhibition at the Makuhari Messe in Chiba City to westerners, that you don’t bat an eyelid at talking cars, vehicles with feelings, or cars designed for dogs.

German new car sales drop 11 per cent – pre-reg accounts for 33.5 per cent

New car sales in Germany dropped by 11 per cent in September with pre-reg cars accounting for over a third of all sales. That drop of 11 per cent in Germany is despite deep discount offers – an average of 12.2 per cent in September – with even the previously invincible Mercedes and VW having to offer discounts of up to €3k, despite which VW’s sales fell by 20 per cent in Germany and Mercedes by 12 per cent. What’s perhaps most interesting about the decline in car sales in Germany is the number of pre-reg cars sold (pre reg cars are cars registered by dealers to hit sales targets and then sold at a discount of up to 25 per cent).