Echlin Ignition Parts Ech Ar481 - Abs Relay on 2040-parts.com

Pagani Huayra

Horatio Pagani took the opportunity of the Geneva motor show to launch the successor to the critically acclaimed Zonda hyper-car. The Huayra builds on the foundations of the Zonda, retaining a clear visual link to its predecessor. Pagani's trademark stylistic details are still present, such as the emphasis on carbon fiber and the quartet of exhausts.

BMW i8: Mission Impossible

BMW i8 in Mission Impossible 4 Marketing new cars doesn’t have to mean an ‘in your face advertising’,  berating you with benefits and a call to action. It can be more subtle; simply raising awareness or putting the cars in a high-profile role in a popular film or TV show. Just like Aston Martin with James Bond (and Jaguar Land Rover in the new Bond, too) and Volvo with the Twilight franchise, BMW has placed its product in the new Tom Cruise outing – Mission Impossible 4 | Ghost Protocol.

Lamborghini 50th Anniversary Grand Tour

2013 is the 50th anniversary of the creation of Lamborghini by Ferruccio Lamborghini and is being celebrated by the Lamborghini 50th Anniversary Grand Tour. Ferruccio Lamborghini may just have been a tractor builder in the eyes of Enzo Ferrari, but 50 years on from the point where Ferruccio Lamborghini started to make the cars he wanted to drive – because Ferrari didn’t – Lamborghini can be thought of as Ferrari’s equal – if historically a slightly more barking one. To celebrate the 50th anniversary of Lamborghini’s first car, Lamborghini are organising events around the world in 2013 to celebrate all things Sant’Agata, culminating in the Lamborghini 50th Anniversary Grand Tour on 7th – 11th May 2013.