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A Fiat Accompli: Rodeo Drive, Italian style

The annual Father's Day car celebration, the Rodeo Drive Concours, has feted many a marque over the years, from the inaugural show in 1993 honoring the Ferrari 348 Spyder to one year that celebrated the first 100 years of the automobile by bringing one representative car from each of those 100 years. But this year, it was Fiat. Yes, Fiat, the humble little car that put Italy back on wheels after the war.

Infiniti plans full-court press for March Madness

Infiniti plans to keep its name--and especially its new M hybrid sedan--in front of basketball fans for the next few weeks as a sponsor of NCAA Men's Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV networks, says Kathy Roznowski, a marketing manager at Infiniti. Of those 170 spots, at least 100 will be for the new hybrid sedan, the luxury brand's first, starting March 17.

Iacocca shows off his custom 45th-anniversary Mustang

The man behind the original Mustang--Lee Iacocca--is back with a custom-built 2009 version that celebrates 45 years of the iconic pony car. Iacocca unveiled a sleek, performance 'Stang named after himself, the Iacocca Silver 45th Anniversary Edition. It's available through Galpin Ford in Southern California and will be limited to 45 copies.