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Fiat 500L: Now it’s the ‘Fatherhood’ video

Fiat has followed up their viral ‘Motherhood’ video for the new 500L with a new version to balance the gender bias – ‘Fatherhood’. That was because Fiat managed to tap in to the woes of parenthood (or, more precisely, motherhood) with a bit of a hip-hop ditty by a vexed young mother, bemoaning the changes motherhood has wrought on her life. It was a clever bit of marketing to target grown-up lovers of Fiat’s funky little 500, with the family sized version of their favourite car offering solace for a very different lifestyle.

Chevy Volt, other key GM vehicles remain on track, new product boss says

The Chevrolet Volt remains on track to hit the market in late 2010--and General Motors is still going to invest in developing key products--despite its financial troubles, a top executive said Thursday. The Volt and other new GM vehicles, such as the Cadillac SRX, the Buick LaCrosse and the Chevy Equinox, remain top priorities--even though the company lost $6 billion in the first quarter of this year and is surviving on government loans. "Great cars and trucks are the only thing.

Bush leaves CAFE decision for Obama

The Bush administration has decided to punt its promised decision on new fuel economy standards to the Obama administration. In a statement this morning, the U.S. Department of Transportation said it will not issue final rules for fuel economy standards for the 2011-15 model years as planned.