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Lotus appoints Swizz Beatz as Vice President of Creative Design and Global Marketing

We've become accustomed to surprising and – at times – bizarre news stories emerging from Lotus since Danny Behar became CEO. But judging from reaction in the world of social media this afternoon, even by Lotus's recent standards, the news that it has appointed American rapper Swizz Beatz as its vice president of Creative Design and Global Marketing, came as something of a surprise. Kasseem Daoud Dean, otherwise known as Swizz Beatz, has a broad creative background, having a portfolio that includes music producer, rapper, designer and painter.

Mercedes S 250 CDI BlueEFFICIENCY: Paris Motor Show 2010

Mercedes S250 CDI BlueEfficiency. Door graphics optional. It’s taken a while (or we’re just too good) for Mercedes to make reality our story that the world was going to get a four-pot S-Class – the Mercedes S 250 CDI BlueEFFICIENCY.

Lotus Evora’s high profile waiting list

Lotus has certainly had its ups & downs over the years. Started and run by the legendary Colin Chapman, Lotus has always done its own thing – not always successfully, it has to be said. But the last few years has been something of a renaissance for Lotus, with the extremely able and agile Elise and its siblings selling well.