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Worst car advert clichés named

CAR BUYERS are being turned off by clichéd adverts and the phrase ‘one careful lady owner’ has been named top of the flops in a recent survey. Second in the list of least liked phrases is ‘baby forces sale’, while third goes to ‘genuine reason for sale’. Other key phrases used by car sellers that can actually turn away possible buyers include ‘first to see will buy’, ‘mint condition’ and ‘priced to sell’.

Lotus takes the top off Exige S

Lotus is adding an Exige S Roadster to its lineup, based on the new Exige we saw at the Frankfurt auto show. Unfortunately the road-car version will not come to the United States. The Roaster is powered by the same 345-hp V6 as in the hardtop Exige, as well as in the bigger Evora.

Smart Forspeed concept signals new design direction

Smart will unveil a new concept at the forthcoming Geneva motor show that signals a new design direction, hints at future product and confirms parent company Daimler's renewed commitment to the brand. Car Design News was granted early access to the concept, baptized Forspeed, at a secret photography studio in Stuttgart last week and heard the head of advanced design, Steffen Kohl, explain how the two-seat, electric-powered vehicle prefaces design themes in both the next Fortwo and the revived Forfour, which will be launched in 2014. "The fullness of this concept's exterior surfaces is important and will be reflected in future production models," said Kohl, "Smart will still be short, spacey, agile, and with wheels at the corners of the car, but with an added sporty and emotional design and without losing all the brand's iconic elements like its ‘plastic fantastic' aspect and the safe and hi-tech modular tridion shell assembled with all these changeable body parts.