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BMW are rolling out their ‘BMW Genius’ programme across UK dealers
Tue, 14 May 2013Even when you’re immersed in the latest car news day in and day out, it’s often quite tough to keep up with the new technologies car makers are offering, so many buyers must struggle to know exactly what their options are. That should be a job for the car salesman, but most car salesmen only worry about explaining how good the deal is and how it’s better than any other deal, so buyers often come away with a car that doesn’t fit their needs as well as it could. But with fewer new car buyers really wrapped up in performance and dynamics and more interested in the tech behind the wheels, BMW has been trying out an idea borrowed from Apple Stores by employing ’BMW Geniuses’ at 10 of their UK dealerships to explain the advantages of much of their technology to customers.
Exclusive: Lamborghini Reventon Roadster on the way!
Wed, 25 Mar 2009The Lamborghini Reventon Roadster is on the way - with just nine 670bhp cars being produced But this one tops the lot. We have heard, from a very reliable source inside Lamborghini, that the ultimate Lamborghini is about to be announced – The Lamborghini Reventon Roadster. We thought the Reventon was very much a one-off cash-cow for Lamborghini.
Land Rover Discovery XXV Special Edition celebrates 25 years of the Discovery
Mon, 17 Feb 2014The Land Rover Discovery XXV (pictured) celebrates 25 years of the Discovery The Land Rover Discovery was launched 25 years ago as a ‘Lifestyle’ Land Rover product complete with funky interior from Jasper Conran. And now, with the Discovery 4 nearing the end of its life, Land Rover is commemorating that anniversary with a special edition model – the Land Rover Discovery XXV Special Edition. The Discovery XXV is based on Land Rover’s top spec Disco – the HSE Luxury – and comes in a choice of four colours - Causeway Grey, Santorini Black, Fuji White and Indus Silver – with Narvik Black for the grill surround and door mirrors and Dark Atlas on the grill and vents.
