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New Hyundai Santa Fe goes butch with Andy Torbet

Hyundai has roped in extreme adventurer and TV presenter Andy Torbet as a Hyundai Brand Ambassador to demonstrate the rugged side of the new Santa Fe. In fact, Hyundai has gone about as far from fluffy stuff as it can by getting extreme adventurer, and sometime TV presenter, Andy Torbet on board as a brand ambassador for Hyundai, and throwing him a new Santa Fe to tackle his rugged adventures. Andy is busy writing a book about extreme adventures in the UK and is travelling round the country to the UK’s most remote spots, so Hyundai found this a great opportunity to get him in the new Santa Fe as he tackles stuff like rock climbing and exploring flooded mines (and not doubt lots of other butchness too).

Jaguar XK Diesel spotted?

Is this the Jaguar XK Diesel We’ve run the odd story over the last year or two about the possibility of Jaguar creating a Jaguar XK Diesel. But it hasn’t happened. Yet.

Hyundai wins Red Dot design award for New Genesis & New i10

The Hyundai Genesis (left) and Hyundai i10 have won the Red Dot design Award Oh, how things change. It’s not long since Hyundai’s USP was the cheapness of its cars, but those days are now gone; Hyundai now competes head to head with mainstream makers as the strength of its products improves with every new model and its designs make Hyundai appealing without resorting to bargain basement headline prices. That has been perfectly illustrated with the Red Dot Design awards for both the new Genesis and the new Generation i10, both of which have received the Red Dot Design award – a first for Hyundai.