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Ford F-150 recall to include more vehicles

Ford and U.S. safety regulators have agreed to expand the F-150 and Lincoln Mark LT recalls to include an additional 1 million vehicles. The first wave included 144,000 copies of the F-150, the best-selling pickup in North America.

New Mercedes A Class advert with no mention of Mercedes – or A Class

Mercedes-Benz are launching an advert campaign for the new Mercedes A Class that features just an image and the hashtag – #NewGeneration. Traditional advertising dictates that you need to get your brand front and centre and end with strapline that states what’s on offer. But Mercedes are going a different route with the New A Class.

USED CAR BUYER CONFIDENCE “UNLIKELY TO IMPROVE” IN 2011 SAYS RAC

USED CAR buyer confidence is unlikely to improve significantly in 2011, meaning that demand for safety net products such as extended warranties will remain strong, says RAC Warranty. The company points out that at the end of 2010, used car warranties are still being enhanced – by both length of time and depth of cover – at around the same rates as during the worst parts of the recession, indicating that the mood of consumers remains cautious. Ian Simpson, sales and marketing director, said: “Next year, the measures that the coalition Government has undertaken to reduce public spending will really start to bite and that will have a definite impact on general confidence.