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Daihatsu Pico

The second of Daihatsu's entourage of models is the Pico. Following the layout of a two-seat quadricycle, laid out by the Twizy, the Pico has been developed as a vehicle ‘offering the appeal that only a compact car can provide to accommodate social and environmental changes such as the aging population, regional locations and delivery businesses'. The Pico features an LED central belt that circles the vehicle, relaying information such as the Pico's speed to pedestrians and other road users.

Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

Hyundai Veloster Race Game in Times Square (video)

Hyundai Veloster Race Game in Times Square Hyundai has set up their LED screen in New York’s Times Square so passers-by can play a race game from an iPhone app. You’ve got to hand it to Hyundai – they certainly know how to raise awareness and hit the Zeitgeist. From the modern day equivalent of Lada and Yugo to a serious threat to car makers from Europe and Japan in less than a decade, it’s not just their cars that have come a long way – their PR has too.