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Nissan offers interactive shopping for smartphone users on sales lots

Nissan is putting Quick Response codes on its vehicle price stickers so shoppers can use smartphones to read up on cars as they peruse dealership lots. With the "On Vehicle Graphics" system, QR codes are available to provide extra decision-making information that is easily accessible via popular mobile devices. The codes are available to act as a "silent salesperson," starting with vehicles for the 2012 model year.

McLaren MP4-12C is almost ‘Eco’ in America

McLaren MP4-12C - not a 'Gas Guzzler' How many miles to the gallon does the McLaren MP4-12C do? It’s not exactly the first question that pops out of the mouth of a prospective buyer. Much more likely is how much does it cost and how well does it go.

Ferrari launches Tailor-Made program

Following an initial reveal at the 2011 Frankfurt motor show in September, Ferrari recently announced a new personalization program that will enable owners to create a highly individual and unique vehicle. The latest in a long line of manufacturers to begin offering highly personalized cars for individual owners, Ferrari's take is far more ambitious. The new Tailor-Made program harks back to the 1960s when each Ferrari was custom made to suit the desires of each individual owner and offers a multitude of infinitely personalizable options. The new Tailor-Made program allows owners to specify every last detail of their Ferrari – from the exterior color to the interior stitching – through an extensive list of accessories, materials and unique finishes created by the Ferrari Styling Center.