Engine Computer/module Ecu/ecm/pcm 2007 Caliber Sku#1872342 on 2040-parts.com

Toyota will push safety in ad blitz

Its image still bruised by driver complaints about unintended acceleration, Toyota Division has decided to revamp its marketing message and shift the focus to safety in a big way, top executives said last week. Toyota Motor Sales U.S.A.'s sales fell 34 percent in August and are down 1 percent for the year--it's the only major manufacturer with a decline for 2010. Executives admit consumers have doubts about the safety and quality of Toyota vehicles, so they are planning an advertising blitz to counter that perception.

2013 SRT Viper: Preparations for the new snake begin in the Motor City

If it's possible to have a favorite factory for enthusiasts, the Viper plant in Detroit would definitely rank among the top five. And preparations will soon begin to ready the plant for the relaunch of the SRT Viper in late 2012. That's right: The famous Dodge supercar will officially be badged the SRT Viper, a move that breaks from the car's 22-year heritage.

Mercedes E-class coupe and convertible (2017)

By Georg Kacher Motor Industry 16 May 2014 12:08 Mercedes’ renaissance promises to continue with the all-new E-class cabriolet and coupe. Under development and set for launch in 2017, the new sports cars share the all-new hardware from the E-class saloon (codenamed W213), including its boxfresh straight-six engines, and a high-tech cockpit to make Luke Skywalker envious. The design will evolve the look of the current car, which is pictured here.