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Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.

Volkswagen Tops Satisfaction Table

ONE of the most respected customer satisfaction surveys is out, and cars made by German-owned manufacturers are the most satisfying – that’s according to a poll of more than 15,000 motorists. German vehicles took seven of the top 10 places in a customer satisfaction table compiled by What Car? and marketing information services company JD Power.

Mercedes C-class (2007): first official pictures

By Tim Pollard First Official Pictures 18 January 2007 07:00 Mercedes-Benz C-class: the lowdown This is the most important launch in Merc's diary this year - the all-new C-class. It's charged with bringing the compact exec bang up to date and giving it (Mercedes hopes) the edge over the BMW 3-series that's snatched class honours in recent years. There's a sharp new look, that's definitely pilfered some design cues from the S-class limo, plus a raft of new engines and some pretty nifty gadgets.