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Ford Fiesta – Good. Fiesta advertising – not so good.

The billboard on a US Fiesta Display (click for bigger image) We have to hand it to Ford. They have handled the introduction of the Fiesta to the US market in a very clever, 21st century way. Their Fiesta Movement campaign paid big dividends and delivered a record level of awareness for a relatively unknown little car in the land of the V8 gas guzzler.

Design Contest: 2005 World Automotive Design Competition announced

The World Automotive Design Competition, sponsored by Alias and hosted by the Canadian International Auto Show, is back with more participating design schools and an impressive list of prizes. Design students from twenty-six schools around the world have been invited to design a World Car that visually identifies its cultural origins and, at the same time, has appeal, and can be sold throughout the world, in at least five countries on three continents. The vehicle should be easily recognized as coming from a particular culture.

Concept Car of the Week: Chevrolet Astro (1967)

It gave its name to a boxy van in the 80s, but the Chevrolet Astro I was one of the most exciting dream cars developed within the GM styling studio. Presented in New York Auto Show in 1967, it was the first of three Astro concepts shown in annual succession and illustrates GM's desire to develop models that were both aerodynamic and attractive. What we might take for granted in aerodynamics nowadays was almost untouched territory in the mid ‘60s.