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General Motors to drop Goodwrench brand in the United States

UPDATED -- General Motors Co. is dropping the GM Goodwrench car mechanic brand in the United States as the company moves to redirect the marketing emphasis around its four core vehicle brands, the company announced. The long-standing Goodwrench brand--used by GM dealers to promote vehicle repair and maintenance services--will be replaced by Chevrolet Certified Service, Cadillac Certified Service, Buick Certified Service and GMC Certified Service, GM said in a statement released Monday evening.

First Sight: BMW 1 Series

This is the first BMW to compete in the premium lower medium European car class defined by cars such as the Audi A3 and Alfa Romeo 147, although spiritually it follows the significantly smaller BMW 2002 Touring produced from 1968 to 1976. A little more compact that the 3 Series (which will grow in size with next year's new model) the 1 Series effectively replaces the 3 Series-based Compact and extends the brand downward to just above the Mini. The 1 Series was previewed by the CS1 two door convertible concept shown two years ago at Geneva, with which it shares much of its exterior proportions and form, and some interior design themes.

GM considers flagship sedan for Cadillac

Cadillac is considering a large, flagship sedan to take on the Mercedes-Benz S-class and BMW 7-series, a top General Motors official says. Mark Reuss, GM's president for North America, told Automotive News last month that a new flagship is on the table as GM maps its go-global strategy for Cadillac. A flagship would be a continuation of how GM has been positioning Cadillac's lineup to go head-to-head in each segment with BMW, Mercedes and Audi.