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Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.

New Toyota Prius to match Honda Insight on price

New Toyota Prius to match Honda Insight on price. [ad#ad-1] The next generation Toyota Prius is upon us, and it looks like Toyota are taking the threat from the Honda Insight very seriously indeed. When the Honda Insight was announced, and it was clear that Honda was intent on pitching the Insight below the Toyota Prius price, reports from Japan said that Toyota were going to continue to make the outgoing Prius, but pitch it beneath the price of the Honda.

Volvo teases 2015 XC90 with Detroit concept

The Volvo Concept XC Coupe is one of those ghastly SUV lifestyle coupe on stilt things that will be loved by Bob from the office who goes mountain hopping and white water rafting at weekends for fun. OK, that’s a little harsh. Really it’s an indication of how the new 2015 Volvo XC90 will look when it’s released next year.