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Study proves men prefer cars to women

MEN FEEL more emotion when looking at beautiful car design than they do when looking at beautiful women, new research has discovered. To coincide with the launch of its new Concept Coupe, Volvo carried out the study to see exactly what makes men and women tick when it comes to aesthetics. Images of the Concept Coupe, which has been designed to create a much more ‘expressive’ link to potential customers’ emotions, were shown to individuals who were wearing brain activity-measuring equipment in sequence with images of old or ‘ugly’ cars, crying and happy babies, plus images of people traditionally considered to be ‘beautiful’.

Ferrari puts the interior of the 458 Italia on display in new photos

We still have good vibes from the first photos of the new Ferrari 458 Italia, which were released a month ago. So we're happy to get more photos of the new Ferrari in advance of its rollout in Frankfurt next month. This new batch of photos gives us a first look at the 458 Italia's interior.

Now the Germans say no to Volvo

As we’ve reported in the last few weeks, Ford has been trying its best to offload Volvo, the last of its ‘Prestige’ Euro marques. The Chinese looked to be the best bet, but it seems that that is going nowhere at the moment (the Chinese are probably waiting for Ford to get in to an even deeper mess with the hope of picking up Volvo for peanuts) and now its seems that Ford’s fire-sale has drawn more blanks. Now the Germans turn down the chance to own Volvo Der Spiegel reports that Daimler (Mercedes-Benz) boss Dieter Zetsche has revealed that Daimler has turned down the chance to buy Volvo, and has also revealed that BMW has had a good look, and reached the same decision.