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Ford site weighs F-150 against rivals

Ford has launched a comparison Web site for the F-150 pickup that illustrates how its truck stacks up against the competition--packed with video footage, testimonials and data. On the site, you can choose to dive into "torture test" footage of the F-150, or you can opt to complete the head-to-head pickup comparison test to find the F-150 engine that best suits your needs, and how it compares with rival trucks. First, visitors are prompted to select whether the engine will be used for work or play, how much weight it will be required to haul (up to 2,860 pounds) and how many pounds it will need to tow (up to 11,300).

Chevy will use World Series to pitch Volt's debut

Chevrolet will use next month's World Series to launch ads for the debut of the Volt plug-in hybrid sedan, General Motors Co.'s marketing chief Joel Ewanick said. The ads will be part of a broad campaign that Chevrolet will initiate during Major League Baseball's fall classic and run throughout autumn, said Ewanick, who spoke on the sidelines of the Rainbow PUSH auto summit in Detroit. Ewanick declined to give details of the Volt commercials or the broader Chevrolet campaign.

Saab steps up green drive

By Mark Walton Motor Shows 03 June 2007 01:58 Saab goes bio-power crazy Saab is celebrating its 60th anniversary this year with a further push into the very topical biofuels arena, and Geneva showcases two new examples of the Swedes' growing green commitment. First is the new 9-3 Biopower, a full range of saloon, estate and convertible 9-3s, all powered by a 1.8-litre turbocharged engine that's been modified to run on both unleaded and E85 (85 percent ethanol, 15 percent petrol). The mechanical changes include hardened valves and valve seats, and a new stainless steel fuel tank and ancilliaries, adding up to what's expected to be a £600 premium in the showroom over the standard 9-3.