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Buick hopes 'Truth' site will set it free, help launch Regal

Call it the Fiesta Movement for grown-ups. To help launch the 2011 Regal sedan, Buick will host a social media Web site with videos from buyers supplied with flip cameras, just like Ford's campaign for the youth-oriented Fiesta small car. But the Regal site will feature reviews, not the playful commercials and local coming-out parties that characterize the Fiesta Movement.

Top Gear Tonight: Alfa Romeo 4C, McLaren P1, Camp Bastion & SIARPC is Tom Hiddleston

Top Gear tonight sees Richard Hammond in the Alfa 4C Tonight sees the second episode of Top Gear’s 21st series, which sounds to be a lot more interesting than the less than captivating first episode of the new series last week. Richard Hammond gets to go and play on the shores of Lake Como in Italy with a car we expect he’ll like very much – the new Alfa Romeo 4C. Lots of twisty roads and a small but powerful 2-seater Alfa Romeo sound like a recipe for fun, but this is Top Gear so there’s a twist – Clarkson turns up to challenge Hammond in his 4C to a race with Clarkson on a quad bike.

Rolls-Royce expands Bespoke operation

Rolls-Royce has decided to expand its Bespoke operation due to increasing customer demand for bespoke items, a company trademark. The Bespoke operation team, based at Goodwood, West Sussex, consists of designers, engineers and project management staff and will be doubled by the end of this year, bringing the number of Bespoke experts to over 50. Already in 2011 Rolls-Royce has seen a growing demand for bespoke additions to their cars, leading to the need to recruit more staff in key areas to match growing customer demands.