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Volvo's research proves car design invokes basic human emotions

Car design and human emotion are inexorably linked, according to new research from Volvo. The experiment, conducted in collaboration with Electroencephalographic (EEG) specialists Myndplay, tested respondents to analyse how the brain reacts emotionally to car design amongst other things. Participants were asked to rate a series of images whilst wearing an EEG headset that measured brainwave activity.

Mazda3

These are the first images of the new Mazda3 sedan, set to make its public debut at the Los Angeles Auto Show in November. This is the first complete redesign of the Mazda3 (known as Mazda Axela in Japan) since its introduction five years ago. Utlizing design cues first seen in its larger sibling, the Mazda6, the dynamic redesign adds an air of masculinity to the small Mazda3, a car which, according to the Japanese company, has 'had every element developed for heightened exhilaration'.

Hyundai Equus gets a stretched version in South Korea

In the luxury game, bigger is better. So it shouldn’t be a surprise that Hyundai has launched a stretched version of the Equus sedan in its home market. It’s called the Equus limousine, and it gets an extra foot added to its wheelbase, stretching the car’s overall length to 215 inches for nearly 18 feet of luxury car.