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Laurence Fishburne reprises Morpheus role for Kia Super Bowl ad

When we drove the Kia K900 recently, we asked, “Do buyers in the BMW 5-series/Mercedes E-class/Audi A6/Lexus GS class want a prestigious nameplate as much as they want radar adaptive cruise control?” In Kia's new Super Bowl spot starring Laurence Fishburne, Morpheus says yes. The Korean automaker's snatched up the erstwhile voice of Cadillac to reprise his beloved character from the "Matrix" trilogy in the hope of suggesting that reality is mutable, luxury isn't about nameplates, and the K900 will open your eyes to a world of improbable possibilities. Despite the explosions, melting dinner utensils and airborne automobiles of the ad, we actually preferred the making-of video released at the same time as the Super Bowl clip, which you can watch below.

Upgraded Mazda MX-5 hits the UK

[ad#ad-1] Back in December we brought you news of the updates to the Japanese MX-5 – The Mazda Roadster – and as expected they’ve now filtered through for UK Cars, with the first cars appearing in showrooms in April. The MX-5 has, quite rightly, dominated the little, open sports car market for ever. It does so much so very right, and so little wrong, it is an example of how to dominate a niche.

Honda Insight ramps up left-handed models to meet U.S. demand

Honda's new Insight hybrid hatchback has been on sale barely a week in the United States. But the company's sprawling plant here is already churning out 600 a day. And about half of the sleek-silhouetted Insights rolling down Suzuka's Line 1 have left-handed steering wheels, attesting to Honda's optimism for booming business in North America.