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VW launches 'Think Blue' campaign to pitch green initiatives

Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.

Amelia Island concours teases headliner

Usually teaser shots hint at the future, but this one is a glimpse of the past--and of one of headliners of the 2010 Amelia Island Concours d'Elegance. A shot was released this week of an aluminum body before restoration. It's the skin of a 1940s roadster that will be one of the spotlight cars at the March 12-14 concours in Florida.

Volkswagen Beetle Dune concept edging towards production

The Volkswagen Beetle Dune frolicking on the beach Back at the Detroit Motor Show in January, the Volkswagen Beetle Dune concept arrived as the perfect accessory for an outdoor lifestyle – especially if you’re in Southern California. Riding higher than a regular Beetle, with big wheels and a rack on the back for surf boards, sand boards or skis, the Beetle Dune Concept looked very close to a production car. Now, with Summer upon us, Volkswagen has released some new photos of the Dune concept frolicking around sunny locations in Germany and pointing firmly towards a production version.