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Land Rover LRX at Detroit

By Phil McNamara First Official Pictures 14 January 2008 04:21 Land Rover vows its proposed LRX coupé will beat Europe’s tough CO2 emissions targets, thanks to a diesel hybrid powertrain announced today. The company unveiled the LRX concept car, and confirmed that the firm is working on a 2.0-litre diesel hybrid for the LRX and Freelander. The hybrid LRX is claimed to emit 120g/km of CO2, meeting the European Union’s proposed CO2 target.

Simple Rule: Technology Costs

Close your eyes. Imagine you're at the turn of the 20th century. A favorite broadsheet tells you that these new-fangled automobile gadgets are dangerous rattle traps that foul the air and that they are singularly profound failures!

Peugeot puts RCZ designer on Twitter

Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.