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BMW unveils Super Bowl spots, digital shorts
Fri, 03 Feb 2012According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.
Australian Grand Prix (2014): RESULT
Sun, 16 Mar 2014The 2014 Australian Grand Prix gets underway It’s all new cars for the first Grand Prix of the 2014 F1 season in Melbourne, but the expectation was that Mercedes would dominate, with Lewis Hamilton sitting on pole and Nico Rosberg sitting third, separated by Red Bull’s new boy, Daniel Ricciardo. In fact, because of engine problems, Hamilton was sidelined from the start and down to fourth by the first corner, with Rosberg making the most of his team mate’s woes and storming through to take the lead, a lead he kept until the end for a dominant win in Melbourne. Behind Hamilton, home boy Daniel Ricciardo in the Red Bull managed to make the 2014 Red Bull car look immensely promising to take second place, a welcome boost for the troubled Red Bull team, even if world champion Sebastian Vettel suffered the same fate as Hamilton, retiring with engine problems.
BMW-Mercedes alliance: the latest news
Mon, 06 Oct 2008By Georg Kacher Motor Industry 06 October 2008 17:13 BMW and Mercedes are continuing to work on joint projects, CAR can reveal. The two premium brands reckon working together might just stave off the threat of the credit crunch, collapsing car sales in key markets and the uncertainty wobbling the very foundations of the motor industry. But the BMW-Merc collaboration is proving difficult, according to executives in Germany contacted by CAR.