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Lincoln gets own design studio

Tue, 16 Aug 2011

Ford is creating a dedicated design studio for its luxury brand Lincoln in an ongoing bid to rejuvenate the brand and position it further apart from the core Ford offering. The new design studio will be situated in the Product Development Center in Dearborn, Michigan, with Max Wolff – recruited from Cadillac last year – charged with leading the brand in its revival efforts. Ford has also announced that it will be increasing spending on the brand, giving it unique interiors and powertrains.

Audi lightly updates 2011 TT, adds power boost

Wed, 07 Apr 2010

Audi's nifty two-door TT gets a light update for 2011, with a bit more power under hood and some minor modifications inside and out. The spotlight change is to the engine. The 2.0-liter TFSI is bolstered to 211 hp and 258 lb-ft of torque thanks to Audi's valvelift system, which also improves efficiency.

Ford improves simulators to help driver safety

Fri, 17 Feb 2012

Today's cars are loaded to the hilt with technology. Given modern vehicles' built-in opportunities for driver distraction, not to mention society's penchant for mobile-device use while motoring, it's a wonder we get home safely at all. To that end, Ford has upgraded its Virttex virtual-reality machine to study driver performance in the pursuit of safety devices and driver-aid development.