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Help us find this band's stolen van
Mon, 12 Aug 2013Life on the road as a touring musician is hard. It's much harder when some jerk makes off with your van and all your gear. Today, we're asking all who read this to keep an eye out for the white Ford Econoline pictured above.
BAIC previews Concept 900 ahead of Shanghai reveal
Tue, 16 Apr 2013BAIC will unveil its Concept 900 at this week's Shanghai auto show, previewed in three images. The Concept 900 sports sedan is the latest result of BAIC's ongoing collaboration with the Fioravanti-Eastone carrozeria following last year's C90L, first seen in Beijing. It has been created to indicate BAIC's future design language.
Hyundai Suicide ‘Advert’ causes a rumpus
Fri, 26 Apr 2013It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.