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Jag hops on Super Bowl ad bandwagon

Jaguar is preparing to tout the brand's British roots in a new advertising campaign called "British Villains" that will be its largest ever and include its first Super Bowl commercial. The campaign will be used to launch the new F-Type coupe that debuts at the Los Angeles auto show later this month and goes on sale in April. The 30-second Super Bowl commercial will run during the second half of next year's event on Feb.

Porsche Carrera GT in Paul Walker crash had six owners in its cross-country life

Always Evolving's Porsche Carerra GT -- recognizable for its unusual red color and black wheels -- is a difficult car to drive for even professionals, with one top driver calling its handling “scary." Those of us at Autoweek who have driven the car will likely concur. Always Evolving, a car race and tuner store operated by CEO Roger Rodas, a financial consultant who became friends and business partners with actor Paul Walker at a racetrack, acquired the car last spring, and used it often at car shows and in promotional ads. Rodas was driving when the car crashed, killing him and passenger Walker in a California business park Saturday afternoon.

SMALL CARS DOMINATE USED CAR SALES

SMALL, FUEL-EFFICIENT cars continue to be the most appealing to used car buyers, research shows. The figures from Experian, the global information service, demonstrated that 285,962 used Ford Fiestas were sold last year making it Britain’s best selling used car in 2010. Even though overall sales for the Fiesta were lower than in 2009 there was more of a pronounced drop in sales of Vauxhall's Corsa, which came in second place to the Fiesta.